Friday, 9 December 2011
The Return of The Dulux Dog!
The Dogfather of all advertising the Dulux dog is back on our screens (and pillows, it seems)!
The Dulux dog is 50… but there’s actually been 15 dogs in all, including the latest edition.
The Dulux icon, its Old English sheepdog, has been a constant and highly effective feature of advertising since the 1960s. The dog is so solidly entrenched as a branding device that many people refer to the breed as ‘Dulux dogs’. Many different dogs have been used for television commercials, print advertisements, promotional appearances and even a ‘have your photo taken with the Dulux Dog’ promotion. One reason they all look alike is that they are mostly closely related, closely related to pillows.